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Let it break. See if you own it.

"Convivial tools are those which give each person who uses them the greatest opportunity to enrich the environment with the fruits of his or her vision." - Ivan Illich, Tools for Conviviality (1973) In December 2024, Chamberlain, launched Security+ 3.0 for their garage doors. This update killed

The Digital-Mittelstand is the other way

Almost ten years ago, I joined a Berlin startup wide-eyed and eager to "make an impact." Last year, I watched a former colleague, a brilliant product marketing manager, quit her job for a second time after another burnout. Between these moments lies a decade of shaping products for

The Software Meal Tier System

Tier Characteristics Pros & Cons Example Microwave Meal Cheap, mass-produced, dark pattern 🟢 Instant gratification 🔴 Toxic additives Cookie-cutter "get rich quick" apps Fast Food Addictive UX (endless scroll) 🟢 Viral growth 🔴 Mental junk Social media clones Home-Cooked Personal, "good enough" solutions 🟢 Perfect fit 🔴 Does not scale Robin Sloan’

Beyond social proof: permission structures in startup marketing

Imagine this: It’s 2008, and Barack Obama is running for president. For many Americans, voting for a Black candidate wasn’t just a political decision—it was an emotional and cultural leap. David Axelrod, Obama’s chief strategist, understood this better than anyone. He knew that many voters needed

How do I stay in the loop ?

I have subscribed and unsubscribed to dozens of newsletters in the last 7 years, keeping only the best.

Latest

Tech ateliers, not big tech

Let it break. See if you own it.

"Convivial tools are those which give each person who uses them the greatest opportunity to enrich the environment with the fruits of his or her vision." - Ivan Illich, Tools for Conviviality (1973) In December 2024, Chamberlain, launched Security+ 3.0 for their garage doors. This update killed

The Digital-Mittelstand is the other way

Almost ten years ago, I joined a Berlin startup wide-eyed and eager to "make an impact." Last year, I watched a former colleague, a brilliant product marketing manager, quit her job for a second time after another burnout. Between these moments lies a decade of shaping products for

The Software Meal Tier System

Tier Characteristics Pros & Cons Example Microwave Meal Cheap, mass-produced, dark pattern 🟢 Instant gratification 🔴 Toxic additives Cookie-cutter "get rich quick" apps Fast Food Addictive UX (endless scroll) 🟢 Viral growth 🔴 Mental junk Social media clones Home-Cooked Personal, "good enough" solutions 🟢 Perfect fit 🔴 Does not scale Robin Sloan’

Beyond social proof: permission structures in startup marketing

Imagine this: It’s 2008, and Barack Obama is running for president. For many Americans, voting for a Black candidate wasn’t just a political decision—it was an emotional and cultural leap. David Axelrod, Obama’s chief strategist, understood this better than anyone. He knew that many voters needed

How do I stay in the loop ?

I have subscribed and unsubscribed to dozens of newsletters in the last 7 years, keeping only the best.